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Attribution analysis is a methodology used to evaluate the impact and contribution of different marketing channels towar...
In the context of SEO, assisted conversions are instances where a particular channel contributes to a conversion earlier...
User signals comprise a set of behaviors that a website’s visitors exhibit, which search engines can use to determ...
User Segmentation is the process of dividing the audience into distinct groups based on shared characteristics such as b...
Crawl budget refers to the number of pages a search engine’s crawler, such as Googlebot, will index on a website w...
FAQ schema is a type of structured data markup that webmasters can apply to their webpage content to explicitly identify...
EpiServer (now known as Optimizely after a rebranding in 2020) – is a comprehensive web content management system ...
UTM (Urchin Tracking Module) links are URL parameters used to track the effectiveness of online marketing campaigns acro...
A URL is the address of a specific webpage or file on the internet. In the context of SEO, understanding the structure a...
The code to text ratio, also known as the text to HTML ratio, refers to the percentage of actual text content in compari...
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