EpiServer

EpiServer (now known as Optimizely after a rebranding in 2020) – is a comprehensive web content management system (CMS) and digital marketing suite that provides tools for web content management, digital commerce, and marketing automation

Technical SEO features:

EpiServer includes several technical SEO features that make it easier for site administrators and marketers to manage their SEO strategy within the CMS.

1. SEO-Friendly URLs: EpiServer ensures that each page is accessible through a clean, keyword-rich URL structure that is preferred by search engines for indexing and ranking.
2. Automated XML Sitemaps: The platform automatically generates XML sitemaps, making it easier for search engines to discover and index the site’s content.
3. Customizable Meta Tags: Users can easily customize meta titles, descriptions, and keywords for each page, which is critical for on-page SEO.
4. Redirect management: The CMS offers simple ways to create and manage 301 redirects, which are essential for maintaining link equity after URL changes.
5. Mobile optimization: EpiServer supports responsive design natively, a crucial aspect of SEO as search engines favor mobile-friendly websites.
6. Integration capabilities: EpiServer’s versatile integration features make it simple to connect with a variety of third-party SEO tools and analytics platforms to further enhance site optimization.

Content optimization:

EpiServer’s role in content optimization for SEO is significant, as it provides numerous facilities to ensure content is both user and search engine friendly.

1. Content Editing Tools: Intuitive editing tools make it easy to optimize content with appropriate headings, subheadings, and keyword usage.
2. Digital Asset Management: The CMS has built-in capabilities to manage images and other media with SEO-friendly attributes, such as alt text and file names.
3. Personalization: EpiServer allows the creation of personalized content, which can improve engagement metrics known to have an indirect effect on SEO rankings.
4. Analytics Integration: With direct integrations with analytics platforms, EpiServer helps marketers analyze content performance and user behavior for further SEO improvements.

Structured data & accessibility:

Structured data and web accessibility standards are critical to SEO success; EpiServer provides functions to address both.

1. Schema Markup: EpiServer supports the integration of schema markup, allowing websites to provide search engines with detailed information that can enhance rich snippets in search results.
2. Accessibility Compliance: The platform encourages compliance with web accessibility standards, including the Web Content Accessibility Guidelines (WCAG), which can benefit SEO by making content more accessible to all users, including search engines.

In conclusion, EpiServer is a powerful CMS optimized for search engines and personalization, offering a variety of functionalities for improving the SEO performance of both content and technical aspects of websites. It’s an excellent choice for businesses looking to ensure their digital content is optimized for both users and search engines.