+45 53 83 87 01The is a content marketing and search engine optimization (SEO) method designed to improve the organic visibility and effectiveness of a website’s content. The technique involves identifying popular content within a particular niche that has attracted significant amounts of backlinks and social shares, analyzing the attributes that make that content successful, and then creating an improved version of that content with the aim to supplant the original in search rankings and appeal.
Application:
To execute the Skyscraper Technique, an SEO practitioner follows several key steps:
1. Research: Find content with a proven track record of success, often by using tools that analyze backlinks and search rankings for specific keywords.
2. Content Creation: Craft content that is more comprehensive, up-to-date, and valuable than the existing popular piece. This could include longer word counts, richer multimedia, or more thorough research.
3. Outreach: Reach out to websites, influencers, and industry leaders who have linked to or shared the original piece, alerting them to the new, improved resource.
4. Promotion: Utilize social media, email marketing, and other channels to promote the new content to a wider audience.
Benefits:
Improved Search Rankings: High-quality, valuable content is more likely to rank well in search engine results pages (SERPs).
Increased Backlinks: Superior content encourages more sites to link back to the resource, which boosts domain authority and referral traffic.
Enhanced User Engagement: Well-crafted content tends to engage readers better, leading to longer time on site and lower bounce rates.
The Skyscraper Technique hinges on the production of superior content and strategic outreach to appropriate stakeholders. While creating content that stands out in quality and value can require significant effort and resources, the potential return in terms of SEO and user engagement can justify the investment.
