Link Wheel

A link wheel is a search engine optimization strategy that involves creating a pattern of interlinked websites or web pages that loop back to an original target page, with the primary intention of boosting the target site’s search engine ranking. This practice involves a network of sites or pages, where each node or “spoke” links one way to another site and then ultimately to the main site, which is intended to gain higher search result placement.

The technology was developed to harness link power and significantly improve a website’s ranking on search engine results pages (SERPs). Each website or webpage in the link wheel is intended to provide link juice, which is value transferred through hyperlinks, to the next one in the wheel, and finally to the central website, which should increase its visibility and potentially drive more organic traffic.


In SEO, practitioners often implement link wheels in an attempt to simulate natural web patterns and create a false impression of popularity for a particular webpage. This is done by:

  • Creating multiple satellite websites, blogs, or web pages on different domains or on a variety of platforms.
  • Publishing content related to the target niche, ensuring that the content is unique across all satellite nodes.
  • Embedding hyperlinks that direct to the next site in the wheel, and eventually to the target site.
  • Aiming to increase the number of backlinks to the target site, thereby potentially enhancing its perceived authority and relevance to a search query.


When employing link wheels, it’s essential to ensure that each web entity in the wheel is curated with high-quality, relevant content to avoid penalties for thin content. Additionally, the interlinking pattern must appear natural and not manipulative by maintaining diversity in anchor text and linking strategies.

Ethical Considerations:

It is crucial to note that link wheels can be considered a form of link scheme and may violate webmaster guidelines set forth by search engines like Google. If detected, the use of link wheels can result in penalties to the involved sites, including a loss of search rankings or complete deindexing from the search engine results pages (SERPs). SEO practitioners must be vigilant and adhere to ethical SEO practices, focusing on building quality content and gaining backlinks through legitimate, natural means.


Is using a link wheel considered a safe and effective SEO strategy?

A link wheel, as previously defined, can be considered a risky SEO strategy that may conflict with search engine guidelines, particularly those outlined by Google. It can fall under the category of artificial link-building tactics which search engines typically frown upon. While it might offer short-term improvements in search rankings, it is not recommended due to the long-term risks involved, including potential penalties and loss of ranking.

What are some alternative strategies to improve my website's search engine ranking without using techniques like link wheels?

Ethical and sustainable alternatives to a link wheel involve creating high-quality content, engaging in legitimate outreach, optimizing website structure for a good user experience, leveraging social media for brand visibility, and implementing on-page SEO best practices. These methods focus on naturally attracting backlinks and enhancing user engagement.

How can I identify if a link wheel has been implemented on my website, and what should I do to rectify it?

If you suspect a link wheel on your website, identify patterns of backlinks forming closed loops from irrelevant or low-quality sites. Rectify by conducting a backlink audit, using Google's disavow tool, removing controlled links, reaching out to webmasters, and adjusting your SEO strategy to focus on natural link-building methods.

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