XML Sitemap Submission

XML Sitemap Submission is an SEO process that involves presenting a search engine with a sitemap in XML format. This sitemap essentially acts as a roadmap for your website, listing all the important pages and helping search engines discover and crawl them efficiently. XML stands for Extensible Markup Language, a standard machine-readable file format consumed by search engines.


The primary goal of submitting an XML sitemap is to improve a website’s visibility by ensuring all its pages are recognized and indexed by search engines. This is especially crucial for newer websites or those with complex structures, significant amounts of content, or pages that are not easily discoverable through natural crawling processes.


An XML sitemap includes a list of URLs with additional meta-data about each URL (when it was last updated, how often it changes, and its relative importance in the context of the site) that can convey to search engines how content on the site should be indexed.


  • Creation: The sitemap must first be created, often through a sitemap generator tool or a content management system with built-in functionality.
  • Validation: Next, it should be validated to ensure it meets XML sitemap protocol standards.
  • Submission: The sitemap is then submitted through a search engines webmaster tools platform, such as Google Search Console or Bing Webmaster Tools.

Best practices:

  • Regularly update the XML sitemap to include new content.
  • Keep the sitemap clean by removing any URLs that redirect or result in an error.
  • Do not include noindex URLs within the sitemap.
  • Prioritize high-quality and important pages.
  • Follow the XML sitemap protocol standards.


XML sitemap submission is believed to potentially hasten the indexing process, improve the coverage of your pages in a search engine’s index, and enhance the discovery of site architecture, enabling better search engine visibility and, subsequently, higher rankings for the sites content.

Note: While XML sitemap submission is important, it should be considered as part of a holistic SEO strategy and not as a standalone solution. Search engines may also find and index pages without a sitemap, but submission ensures more reliable and comprehensive indexing.


Why is it important to regularly update the XML sitemap?

Regularly updating the XML sitemap ensures that new content on your website is discovered and indexed by search engines, increasing your website's visibility in search results.

Can I include URLs with a noindex tag in the XML sitemap?

It is not recommended to include URLs with a noindex tag in the XML sitemap as these pages are meant to be excluded from search engine indexing. Including them may lead to confusion and inefficiency in the indexing process.

How do I know if my XML sitemap meets the protocol standards?

You can validate your XML sitemap using various online tools or through the search engine's webmaster tools platform. Ensuring that your sitemap meets the standards will help search engines crawl and index your website more effectively.

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