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Why you need SEO

Why you need SEO

When looking for answers to their questions, the majority of people use Google. Yet, few businesses devote resources to being visible on the search engine.

More precisely, many advertise on Google, but few invest in SEO (Search Engine Optimization).

What is SEO?

SEO describes the various techniques you can apply to improve your visibility on Google’s organic search results—the results you can’t pay for.

Paid search results (ads) always have a “sponsored” tag, indicating that they are bought by a business. Compared to the organic search results, they have significantly lower credibility.

Studies have shown that the top organic search result has a significantly higher Click Through Rate (CTR) compared to the ads.

CTR measures how often users click on your link after viewing it on the search results page. If you receive 3 clicks after being exposed to users 100 times, you have a CTR of 3%.

CTR – Ads vs. Organic search results

When taking a closer look at the data, it becomes clear that the top organic position receives, on average, 13x more traffic compared to the top ad.

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Source: Statistics compiled from Backlinko and First Page Sage

Conversions – Ads vs. Organic search results

Once you have visitors coming to your site, it is important that they do what you want them to do: shop, call, submit a form, etc. In other words, you need to convert.

An inquiry by First Page Sage showed that ads have a conversion rate of 1.3%. In comparison, organic traffic has a conversion rate of 2.4%. In this regard, organic search results are also superior.

According to their examination, SEO provides higher ROI by performing better in the long run.

Source: First Page Sage

Other upsides of SEO

Working with SEO requires more time than ads. However, it yields a number of benefits in addition to achieving higher search rankings:

User experience

You will need to adapt your site to meet the expectations and demands of your users in order to achieve a high Google ranking. Accordingly, your website will become more user-friendly, will convert better, and gain more recurring customers.

Branding

Getting other pages to mention your site and your experts positively is an important part of SEO. It’s self-evident that this is beneficial for your brand perception in general.

Sustainable results

Your traffic will halt completely if you stop paying for ad campaigns. This is not the case with SEO. Once you have achieved high positions on Google, it’s much easier to maintain them. Even if you take a break from your SEO efforts, your traffic will not disappear.

How do I get started with SEO?

SEO might be more complicated than ads, but you will be rewarded many times over if you invest resources into it. The following three areas should form the basis of your SEO work:

  • Technical SEO – The page load speed of your site, its mobile functionality, if Google can find your content, etc.
  • On-page SEO – The structure and content of your website. You need an overview of how users search (keyword analysis) and how you can optimally help them (keyword optimization).
  • Off-page SEO – Getting recognized as a credible source through external references (mainly via backlinks).

You can read our comprehensive guide on SEO here or contact us for a free consultation about your website today!

FAQ

Do I need to hire an SEO expert or can I do my own SEO?

That depends on your skills and the time you dedicate to SEO work. SEO is complicated and time-consuming, but basic SEO can be handled by yourself if you are willing to invest the time and effort to learn the basics. If your business is larger or you want faster and more professional results, it might be a good idea to hire an SEO expert or a digital marketing agency.

How do I measure the progress of my SEO work?

The success of SEO can be measured by several key performance indicators, including improved organic visibility, increased traffic to the website, improved rankings for specific keywords, higher CTR (Click Through Rate), and increased conversion rate. Analytical tools such as Google Analytics are indispensable for measuring progress.

How long does it take on average before I see results from my SEO work?

The time it takes to see results from SEO can vary widely. In general, one can expect to start seeing initial improvements within 3-6 months, but it can take up to 12 months or longer to achieve significant results. SEO is a long-term investment and requires continuous effort and updates to maintain and improve rankings.
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