HTTP status codes are three-digit messages that a web server returns to a client, such as a web browser or search engine crawler, to indicate the status of the requested web page or resource.
Importance in SEO:
These codes are an essential element of the Hypertext Transfer Protocol (HTTP) and are categorized into five classes, which are expressed by the first digit of the code.
In the context of SEO, HTTP status codes are crucial because they inform search engines about the accessibility and status of content on a website. Properly managing these codes can have a direct impact on a site’s user experience, crawlability, and overall search engine rankings.
Commonly encountered HTTP status codes:
- 200 OK: The server successfully processed the request, and the browser receives the requested resource.
- 204 No Content: The server successfully processed the request, but there’s no content to send in the response.
- 301 Moved Permanently: This response code indicates that the URL of the requested resource has been changed permanently, and all future requests should direct to the given URL.
- 302 Found: This status code indicates the resource was temporarily moved to a different URL.
- 307 Temporary Redirect: Similar to a 302, this response indicates a temporary redirect but with the guarantee that the method and body of the original request will not be altered.
- 308 Permanent Redirect: Similar to a 301, this code is used for permanent URL redirection, ensuring that the method and body will not be changed throughout the redirect process.
- 404 Not Found: This indicates that the server cannot find the requested resource. In SEO, frequent 404 errors can harm a site’s ranking and user experience.
- 410 Gone: This code is similar to 404 but implies a permanent state; the resource requested is no longer available and will not be back.
- 503 Service Unavailable: This code signifies that the server is currently unable to handle the request due to temporary overload or scheduled maintenance.
SEO best practices:
- Monitor server response codes using tools like Google Search Console to identify and fix any issues that could impede search engines from crawling and indexing content.
- Ensure that server redirects are used appropriately. A 301 redirect should be implemented for permanently moved content, while a 302 should only be used for temporary cases.
- Customize 404 error pages to provide users with helpful links and maintain a good user experience, even when a page cannot be found.
- Regularly check for server errors and resolve any that could harm the website’s accessibility and performance.