AMP Validation

AMP validation  refers to the process of testing and verifying that an Accelerated Mobile Pages (AMP) HTML page adheres to the AMP HTML specification. Valid AMP pages are more likely to be indexed and displayed preferentially by search engines in specific mobile search results, contributing to faster-loading pages that can improve user experience and may potentially lead to higher search rankings.


The function of AMP validaiton is to ensure that AMP pages are constructed correctly and free from errors that could hinder their performance or prevent them from appearing in Google’s AMP cache. Google and other search engines prioritize correctly validated AMP pages for their speed and efficiency, which is crucial for mobile search user experience. AMP-Validering detects issues such as incorrect HTML tags, invalid CSS properties, or misuse of AMP-specific tags, which could render a page ineligible for AMP-related benefits.


AMP validation involves using tools provided by the AMP project to check the validity of an AMP document. Website developers and SEO professionals can use the AMP Validator (available as a web interface, a browser extension, or a command-line tool) to scan AMP pages for compliance with the AMP HTML specification. When errors are identified, the validator provides detailed messages and line numbers to help users locate and correct the issues within their AMP code.

Importance in SEO:

AMP validation is a critical process in technical SEO for websites that utilize AMP to serve mobile users. By ensuring that AMP pages are properly validated, website owners can leverage the competitive advantage of AMP’s faster load times to potentially improve bounce rates, increase time on site, and improve mobile search visibility. Additionally, validated AMP pages benefit from elevated placements in mobile search results, such as the Google Top Stories carousel, which can significantly increase organic traffic.

Practical tip:

To ensure that your AMP pages remain valid, integrate AMP-Validering into your regular SEO and web maintenance routines. Re-validate your AMP pages whenever you make changes to your website to catch and fix new issues promptly. Keep track of AMP updates and changes in the AMP HTML specification to ensure ongoing compliance and to take advantage of new features that may boost your mobile search results further.


Are there any automated tools to assist with AMP validation?

Yes, the AMP project provides several automated tools to facilitate the validation process. Among these tools is the AMP Validator, which is available as a web interface, a browser extension, and a command-line tool. These tools automatically scan AMP documents and flag any errors that violate the AMP HTML specifications, providing detailed messages and pinpointing the exact line of code where each issue is found. Using these tools can significantly streamline the process of ensuring your AMP pages meet all necessary standards.

How often should I validate my AMP pages?

It is recommended to validate your AMP pages regularly, particularly after making any updates or changes to your site's content or structure. This practice ensures that new modifications haven’t introduced validation issues. Additionally, it’s important to stay informed about updates to the AMP HTML specification, as changes could affect your page's validation status. Making AMP validation a part of your standard SEO and website maintenance routines will help maintain compliance and performance.

What are the consequences of not validating my AMP pages?

Non-validated AMP pages can face significant setbacks in mobile search performance. Without validation, AMP pages may not appear in Google's AMP cache, leading to slower page load times and a diminished user experience. This can negatively impact SEO as search engines prioritize fast-loading pages, especially for mobile users. Furthermore, unvalidated AMP pages are unlikely to feature in the elevated positioning of mobile search results such as the Google Top Stories carousel, which can decrease visibility and organic traffic to your website.

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