+45 53 83 87 01Accelerated Mobile Pages (AMP) is an open-source project designed to improve the performance of web content and advertisements on mobile devices. AMPs are essentially stripped-down versions of regular web pages that follow strict guidelines imposed by the AMP specification, allowing them to load almost instantaneously on mobile devices.
Applications in SEO:
AMP is significant in SEO because it offers mobile users a faster, more efficient, and user-friendly experience. Since page load speed is a factor that search engines like Google use in their ranking algorithms, particularly for mobile searches, implementing AMP can potentially boost a website’s position in the search engine results pages (SERPs). Additionally, Google sometimes highlights AMP pages in carousel formats in mobile search results, giving AMP-enabled pages more visibility.
Implementation:
To create an AMP version of a webpage, developers must use a specific set of web components provided by the AMP framework. These components make it possible for pages to load quickly due to streamlined HTML, external resources being loaded asynchronously, and a reliance on a cached version of the AMP page typically served through Google’s AMP Cache.
Best practices for AMP pages include:
1. Use the AMP HTML protocol: Web pages must be written in a subset of HTML that’s compliant with the AMP specification.
2. Prioritize content: AMP dictates that resources like images and ads load only when they’re likely to be seen by the user, saving bandwidth and speeding up the overall experience.
3. Validate AMP pages: Ensure that AMP pages are properly configured by using the AMP validation tools to check for errors, which can impact performance and indexability.
4. Keep AMP pages updated: Make sure that the content on AMP pages remains current and aligned with the content of the standard version of the page to avoid issues with outdated or conflicting information.
5. Monitor performance and user engagement: Track AMP page performance and user interaction to assess the impact on traffic, bounce rate, and conversion metrics.
Impact on SEO:
A properly implemented AMP page can significantly decrease page load time, which is critical for keeping users engaged, especially those on mobile devices with slower internet connections. By improving user experience through faster loading times, websites may experience a lower bounce rate and improved user engagement signals, which search engines may interpret favorably. While AMP itself is not a ranking factor, its indirect effects on speed and user experience can influence a site’s search performance.
